According to @StockMKTNewz, WPP Media forecasts global ad revenue excluding U.S. political advertising will grow 8.8% in 2025 to $1.14 trillion, source: WPP Media via The Wall Street Journal and @StockMKTNewz. For 2025, the fastest-growing segment is "Intelligence"—primarily search ads with inclusion of AI ads—while magazines are projected to shrink, source: WPP Media via The Wall Street Journal and @StockMKTNewz. For 2026, social media/digital is projected to grow the fastest and magazines to contract, source: WPP Media via The Wall Street Journal and @StockMKTNewz. The source did not cite any direct impact on cryptocurrency markets or assets such as BTC or ETH, source: WPP Media via The Wall Street Journal and @StockMKTNewz.